W88 Sponsor – Premier League Sponsorship Deals
W88 Sponsorship Portfolio
W88 is one of the most active Asian betting brands in European football. Founded in 2013 and headquartered in the Philippines, W88 has sponsored six Premier League clubs and holds partnerships with international football bodies. Explore the full W88 sponsorship portfolio below.
W88 Premier League Sponsorship
W88 has sponsored six Premier League clubs, cementing its position as the most active Asian betting brand in English football.
W88 Sunderland Shirt Sponsor 2025
W88 announced as Sunderland AFC's principal and front-of-shirt partner for the 2025–26 Premier League season.
W88 Football Club Partnerships
W88's sponsorship portfolio extends from the Premier League to the Argentine Football Association and athlete endorsements.
W88 Fulham Sponsorship
W88 served as Fulham FC's front-of-shirt sponsor in the Premier League before Fulham exercised a break clause in the deal.
W88 Burnley Shirt Deal 2023–24
W88 signed a shirt sponsorship with Burnley for the 2023–24 Premier League season, their fifth top-flight partnership.
W88 Aston Villa Partnership
W88's sponsorship of Aston Villa gave the Asian betting brand premium exposure alongside a top-six Premier League club.
About W88 Sponsor
W88 is a leading online sports betting and iGaming platform founded in 2013, specialising in sports betting, live casino, slots, and virtual games. Although the company operates primarily in the Asia-Pacific region, its brand has gained global visibility through strategic sponsorships with top-tier European football clubs. W88 is officially headquartered in Makati, Philippines, and operates under gaming licenses issued by First Cagayan Leisure & Resort Corporation. Owned by Marquee Holdings Ltd., W88 is part of a broader network of privately-held online gaming companies.
W88 targets emerging markets with a focus on mobile-first betting experiences and localised language support. Its Premier League sponsorship strategy has seen the brand appear on the shirts of Wolverhampton Wanderers, Crystal Palace, Aston Villa, Fulham, Burnley, and Sunderland. Most recently, W88 signed with Sunderland AFC for the 2025–26 season in what the club confirmed is the largest commercial deal in their 150-year history.
W88 Premier League Sponsorship Timeline
W88's association with the Premier League spans multiple seasons and clubs. The brand entered English top-flight sponsorship with Wolverhampton Wanderers, progressing through Crystal Palace, Aston Villa, and Fulham before partnering with Burnley for the 2023–24 season. Its latest agreement with Sunderland AFC covers the 2025–26 campaign — the final season before the Premier League's voluntary ban on front-of-shirt gambling sponsorships takes effect.
W88 Global Sports Partnerships
Beyond Premier League clubs, W88 has expanded its sports marketing footprint internationally. The Argentine Football Association (AFA) signed a regional sponsorship deal with W88 covering the Asian market, while former West Indies cricket legend Brian Lara serves as an individual brand endorser under a multi-year deal. These partnerships reinforce W88's credentials as a global sports betting brand with wide-ranging institutional and celebrity backing.