W88 Fulham FC Sponsorship

W88 Fulham FC Shirt Sponsorship

W88 served as Fulham FC's front-of-shirt sponsor during their Premier League campaign. The deal was part of W88's wider strategy of partnering with Premier League clubs to build brand awareness in Asian markets. However, Fulham exercised a break clause in the agreement, which subsequently allowed Burnley to sign their own shirt sponsorship deal with W88 for the 2023–24 season.

Fulham's decision attracted some controversy, with a survey conducted by the Fulham Supporters' Trust revealing mixed fan sentiment toward gambling sponsorships. Despite this, the commercial value of such deals for mid-table Premier League clubs remains significant, with gambling brands collectively spending approximately $135 million on Premier League shirt deals during the 2024–25 season alone.

W88's arrangement with Fulham was structured via a white-label agreement through UK-licensed entities. The company had no direct presence in the UK market at the time but leveraged the relationship with Midnight Gaming Limited and MNG Management Limited — both London-registered entities — to maintain compliance while marketing to Asian audiences through the Fulham brand association.