W88 Burnley FC Shirt Sponsor
W88 Burnley FC Shirt Sponsorship – The Fifth Premier League Club
In June 2023, W88 announced a shirt sponsorship deal with Burnley FC for the 2023–24 Premier League season, making Burnley their fifth Premier League club. The one-year agreement covered the men's and women's first teams, with W88 branding appearing on the front of players' shirts and across advertising hoardings at Turf Moor stadium.
Burnley had earned promotion from the EFL Championship the previous season. Burnley Director Stuart Hunt stated the W88 partnership plays a significant role in helping newly promoted clubs compete financially in the Premier League. In addition to branding, W88 committed to supporting Burnley's community projects and charitable activities, engaging with supporters on both a local and international level.
W88 Burnley Deal Key Facts:
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Club: Burnley FC
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Season: 2023–24 Premier League
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Teams Covered: Men's and Women's First Team
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W88 PL Sequence: 5th Premier League club
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Stadium: Turf Moor, Burnley
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Deal Length: One season
The Burnley deal came shortly after the Premier League announced clubs had collectively agreed to voluntarily withdraw gambling sponsorship from front-of-shirts, with the ban taking effect from the end of the 2025–26 season. This meant the Burnley arrangement was always planned as a short-term partnership, though it provided valuable exposure before the regulatory landscape changed permanently.